Update: Walmart lowered the sale price from $20 to $15 on October 9.

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

But when I think of the showstopper product of this year's CES, I keep coming back to one specific thing that I saw: This remote-controlled Optimus Prime robot from Robosen that was built in ...