Marketing Interactive

McDonald’s Malaysia celebrates tough love in Rasa Sayang campaign

TBWA\Kuala Lumpur has launched the latest campaign, ‘Rasa Sayang’, for McDonald’s Malaysia in conjunction with the new Happy Meal promotion.‘Rasa Sayang’, which loosely translates to ‘Feel the Love’, ...
Marketing Interactive

DBS assembles choir to put a twist to classic 'Rasa Sayang' song

DBS has released its own rendition of the classic “Rasa Sayang” song as part of the DBS PayLah! campaign to celebrate and champion hawkers. Released ahead of the National Day celebrations, DBS’ ...
The Star

Ah Niu collaborates with Huang Ying in Malaysian-Chinese folk songs mash-up

In honour of the 50th anniversary of the diplomatic relations between China and Malaysia, Malaysian artiste Ah Niu and Chinese singer Huang Ying have released a music video that seamlessly blends our ...
The Straits Times

Duty of older generation to remind the young of need for social cohesion: President Halimah

SINGAPORE - A group of children and their neighbours huddle in a living room as an elderly man recalls his kampung days. More neighbours join them and the group breaks into the Malay folk song Rasa ...