The Radio Advertising Bureau is out with its annual “Radio Marketing Guide & Fact Book.” According to the RAB, the book is handy for salespeople to take on the road. It is available in three formats: ...
RadioGauge Predict, a free online planning tool which makes four years data on the performance and effectiveness of radio ads publically available for the first time, while, an app, LoveRadioAds, also ...
For radio sales people, the Radio Advertising Bureau has released Radio Sales Assistant, a collection of professional office tools for radio sales people that combines the Bureau’s Proposal Wizard ...
The RAB is moving the AI conversation from concept to practice. The organization has opened registration for a four-part presentation series focused specifically on integrating AI tools into radio ...
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