The example revealed that qualitative data analysis (QDA) accurately reflected film popularity. A finding is that QDA also provided a predictive measure of relative magnitude of film popularity ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

In this article, we look at qualitative and quantitative elemental analysis sub-classes and some of the main techniques that fall into both categories.

Text-based classification Qualitative coding of focus group transcripts is a resource-intensive process. Researchers who carried out the qualitative analysis of these transcripts considered using a ...

What Adds to Your Analysis? News: Staying informed is the cornerstone of qualitative fundamental analysis. Always double-check your sources, but collect the data yourself whenever possible.

This article proposes the use of content clouds as a method of exploratory qualitative data analysis.Content clouds are a type of visualisation that summarises the contents of a document by depicting ...

Lumivero launches NVivo 14, the QDA software that empowers researchers to collaborate in real time, stay organized, and deliver world-class research.

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...