MediaPost

Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study Says

Publishers are headed for a good year in programmatic advertising – at least those with tech stacks able to handle it, judging by 2024 Publishing Trends: Global Programmatic And Ad Revenue, a study by ...
MediaPost

Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...
Campaign Asia

Brand safety tops list of concerns for programmatic advertisers: WARC

Brand safety and suitability, viewability and accurate measurement, and the deprecation of third-party cookies are among marketers’ chief concerns when it comes to programmatic advertising, according ...
AppleInsider

Apple leads global mobile market, outpacing competitors in advertising

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...
Seeking Alpha

Logiq’s Advanced Programmatic Ad Platform Saving Companies Millions through Powerful AI-Powered Fraud Detection and Analytics

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...
Campaign Asia

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...
adexchanger

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...
Marketing Dive

Retail media’s rise increasingly reliant on offsite programmatic media, report finds

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...
Forbes

3 Ways To Create A More Transparent Programmatic Advertising Ecosystem

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...
Seeking Alpha

Instacart and The Trade Desk Partner to Enhance Programmatic Advertising for CPG Brands

Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk (TTD) with Instacart's (CART) Retail Media Data SAN FRANCISCO, Oct. 19, 2023 /PRNewswire/ -- Instacart (Nasdaq: CART), ...
Forbes

The Promise Of Blockchain: Reshaping The Programmatic Industry

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...