The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention ...

Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and ...

The new framework donated by Amazon Ads to IAB Tech Lab aligns with agentic real-time framework for smarter demand signals and improvements on ad spend.

Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers.

A Redseer report highlights how programmatic dominance, platform consolidation, and privacy-led shifts are transforming ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding misinformation - a structural governance failure raising urgent concerns for ...