The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

The new framework donated by Amazon Ads to IAB Tech Lab aligns with agentic real-time framework for smarter demand signals and improvements on ad spend.

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding misinformation - a structural governance failure raising urgent concerns for ...