Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses offer too many products and services, to too many different types of customers, at too many prices and in too many ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

The word “local” has been so overused in the business of retail that it has become nearly meaningless. It refers to a method of shopping, sourcing products and food, or unique, one-of-a-kind retailers ...

One of the most durable, and often underappreciated, drivers of earnings quality among MedTech companies is a favorable product mix shift, where higher-margin, faster-growing, or more differentiated ...

Consolidated Baking Company, which trades under the Purity brand, is still on a quest to find the ideal product mix that will fuel its next phase of growth amid growing competition in the bread market ...