Michelin’s new Primacy 5 targets everyday and EV drivers, promising longer life, lower noise and better efficiency, with Sydney testing showing clear gains in rolling, wet grip and refinement.

Dubai, United Arab Emirates, 14 May 2025 - Michelin, a global leader in sustainable mobility, is introducing the MICHELIN Primacy 5 to the Middle East and Africa. With nearly 20 years of legacy in the ...

Michelin has comprehensively updated its Primacy tyre range with the arrival of the Primacy 5, claiming significant improvements in longevity while maintaining its wet weather performance. Compared to ...

Michelin has launched its Primacy 5 tyre which significantly increases lifespan compared to its predecessor while maintaining a high safety level on wet surfaces, both new and when worn. The new tyre ...