Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, YouTube, Display ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their X ad accounts showing up in the “Suggested” section for creatives. How ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax. Campaign total budgets are ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...