Soft plastic lures arguably are the most versatile fishing lures invented and inarguably are the best all-around lures for largemouth bass. And just when you think there’s nothing new that can be done ...

Worms aren't squirming around in the depths of Beaver and other area lakes, yet plastic worms may get black bass to bite during summer more than any other lure. If worms aren't a natural food, why do ...

A broad overview of the findings also might reveal that throughout history anglers have been a gullible lot. But beyond this obvious anthropological conclusion, the layers most likely would show the ...

My love for fishing began when I was just a toddler. My mother would drop me off at my grandfather's house, early in the morning, while she worked. My grandfather lived in Garden Lakes, Avondale, ...

Soft fishing lures leech harmful chemicals: study WATCH: A recent study suggests soft plastic lures are leaching water-soluble plastic additives. If you use soft plastic fishing lures when spending a ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

When it comes to catching black bass, most anglers would rather fool 'em with plastic worms than feed 'em the real thing. Fishermen resurrect supple, soft plastic worms from their tackle boxes as ...

BassMaster Superstars winner Denny Brauer credited a new plastic crawfish with helping him cull many more bass than the 17 keepers that earned him last week’s title on the Illinois River at Peoria.

CORPUS CHRISTI, Texas — A Corpus Christi start-up company is taking discarded plastics off the beach and repurposing them into fishing lures. It's an initiative that is both environmentally friendly, ...