Anyone who has ever seen some nifty, new product, said to themselves "Oooh! I have to have that," and then bought it on impulse knows the power of emotions in influencing our decisions. Marketers make ...

The ability to persuade is crucial in the business world. On a day-to-day basis, you need it to convince employees to work toward company goals or to persuade colleagues or clients to consider your ...

Last summer Simon Heffer, associate editor of the Daily Telegraph, fired off an email rebuking his colleagues for their linguistic slovenliness and ignorance. He took them to task on a number of ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Gerald’s marketing company just expanded its line of services ...

So far, my posts have focused on how people develop strong attitudes. But sometimes, you don’t want to strengthen an attitude. You want to weaken it—and in particular, weaken the strong attitudes of ...

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Opinions expressed by Entrepreneur contributors are their own. The art of persuasion is a powerful tool for entrepreneurs. It can help you land new clients, hire the best employees and form new ...