Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Confidence, or the lack thereof, naturally fluctuates for any human. Whether you feel down when receiving negative news or after a huge deal falls through, your business will inevitably throw you ...

As it stands, some companies fail because the product is weak. Others fail because the market never learns how to value them correctly. Marketing, however, is as much about perception and positioning ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...