Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Please provide your email address to receive an email when new articles are posted on . Perceptual learning significantly improved spectacle-corrected distance visual acuity. Patients assigned to ...

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Keyboards and mice are great when you're typing a report or entering data in a spreadsheet, but next-generation applications are much more likely to be controlled by voice or gesture input. We've ...

At Intel’s recent IDF (Intel Developer Forum), Intel formally announced their Perceptual Computing SDK 2013 Beta. This SDK (software development kit) enables developers to build applications that ...

When I was in high school, my friend switched sodas on me one day. I thought I was taking a swig of Coca Cola, but he had replaced it with cream soda. I immediately spit it out, thinking it tasted ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...