SANTA MONICA, California -- Payless recently took over a former Armani store in Santa Monica to prove that good shoes don't need to be expensive. The shoe retailer slapped on a new name for the ...

Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices. Payless ShoeSource held a launch party in Los Angeles for the ...

Discount shoe retailer Payless set up a fake luxury store in Los Angels called Palessi and stocked it with Payless shoes. Influencers were invited to check out the collection at a grand opening party.

Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street kicks at Madison Avenue prices. Payless ShoeSource held a fake launch party in Santa Monica, ...