Today, getting a product out quickly is pivotal to success for most business, especially for consumer- facing ones. But, the business of one craft defies this norm to survive and succeed. We are ...

Indian handloom traditions date back thousands of years. The vibrant, luxurious, and shiny textiles not only have cultural importance but were historically among the reasons behind the country's ...

The famous Patola handloom of Gujarat came into the limelight recently when Prime Minister Narendra Modi during G20 meet in Bali, Indonesia gifted a Patola saree to Italian Prime Minister Giorgia ...

History is witness that kings and queens are meant to look a certain way; ornate clothing styles, heavy embellished jewellery, you know, the usual. Indian royal families however, took things a few ...

When we talk of a living family legacy, the saga of the Salvis is a story that needs to be told. A family that has, for the past 900 years and 35 generations, preserved the craft tradition of patola ...

The unassuming town of Patan in Gujarat stands amid the ruins of the once-powerful Solanki dynasty that reigned between the 10th and 13th centuries. I am drawn to the well-preserved grandeur of the ...