During a trip to Paris last week, I noticed a huge wall mural with chunky black letters on a white background. “Is this a piece of art or one of those oat drink ads?” the copy read. It was so stark ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Super Bowl commercials are always an exciting part of the year's biggest football game — but one advertisement from alternative milk company Oatly has social media buzzing. For many, the advertisement ...

The Advertising Standards Authority has banned a “misleading”, “overstated” and at times “unsubstantiated” ad campaign by Oatly over claims its drinks generated fewer carbon emissions than milk. The ...

Oatly is giving away free advertising slots to any dairy competitor that answers 68 questions about its own climate footprint. In January, Oatly started labeling several of its products in the U.S., ...

Oat-milk giant Oatly is throwing down the transparency gauntlet to ‘Big Dairy’ by offering to give away free (paid by Oatly) advertising space if dairy brands are willing to publicly disclose answers ...