A posthumous freestyle from The Notorious B.I.G. has been re-unearthed thanks to PepsiCo. In time for Hip-Hop 50, the drink company has partnered with Biggie’s estate for a new Pepsi Max campaign, ...
On Tuesday, the Christopher Wallace Estate, managers of the Notorious B.I.G.’s music, fashion, film, and unreleased archives, dropped a collection of 3,000 non-fungible tokens (NFTs) that sold out in ...
Pepsi MAX is celebrating 50 years of hip-hop with a partnership and international campaign in honor of The Notorious B.I.G. The brand has worked closely with the late rapper’s estate and family to ...