The commercial features a teen walking into a store, only to see popular Nintendo characters, animated and running around the store while showing off Nintendo merchandise. Mario, Luigi, Peach, and ...

Nintendo has just released its Western commercial for the Nintendo Switch 2, and it's one big callback to the 1990s. The Nintendo Switch 2 was officially announced earlier this year and will be ...

Nintendo's marketing strategy has seen dramatic changes since its North American invasion in the mid-1980s. From cutesy cartoons, to cliched nerds in glasses, to Wii-waggling models in tight jeans, ...

This is part of a special series where NPR looks back at our coverage of major news stories in the past. Japanese company Nintendo introduced the Game Boy, its first portable gaming device to take ...

Paul Rudd playing the Super Nintendo in 1991 (left) and the Nintendo Switch 2 in 2025 (right) In 1991, Paul Rudd starred in a commercial that helped launch the Super Nintendo in the United States — ...

Nintendo has tapped actor Paul Rudd to hype up the Nintendo Switch 2 in a brand new commercial that pays corny-yet-adorable homage to a beloved 90s commercial he did for the Super Nintendo. The ...

The actor opens up to PEOPLE about returning to the world of Nintendo Dave Quinn is the Deputy News Director at PEOPLE. He has been working at the brand since 2016, and is the author of the No. 1 New ...