The legendary toy retailer that defined countless childhoods is reviving its in-store magic with flagship locations and ...

Some toys make kids happy. Then there are the rare ones that make parents just as excited. The kind that are adorable, ...

While most retail chains are revamping staff for the holiday season, this iconic toy store is opening dozens of new stores.

McFarlane Toys has officially unveiled four new additions to its Teenage Mutant Ninja Turtles Page Punchers line with action ...

Milestone guide with nearly 400 vetted products includes 175+ toys and games under $25, with coveted "Hot 20," "STEM 10" & ...

Step into the world of Spawn with McFarlane Toys as they debut a brand new set of action figures capturing his legacy over ...

Hot Toys has unveiled the sixth scale Obi-Wan Kenobi collectible figure which is based on the appearance of Ewan McGregor as ...

With holiday shopping on the horizon, we spoke with analysts and toy brands to understand what American parents should expect ...