Netflix has been ramping up its efforts in retail, with plans to open two physical stores. It's also partnering with many brands to sell merchandise based on its shows and movies.

Squid Game, Netflix ’s breakout Korean drama series, has got another trailer. The series, which returns for its second season on December 26, has dropped what Netflix is calling its “main” trailer, highlighting a slew of new challenges that the participants in the dystopian parlor game will take on.

Squid Game, one of Netflix’s most-viewed television shows of all time, has set a new viewership record ahead of the Season 2 premiere. The South Korean survival thriller debuted on Netflix on September 17,