The new Houston Rockets uniforms and logo have sparked attention across the NBA world, and the reactions have been similar ...

The NBA will have the Larry O'Brien Trophy on center court once again. Here's a look back at the previous series that had ...

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a ...

For the first time since 2009, the Larry O'Brien Trophy will return to center court for the NBA Finals between the San ...

What happened to NBA logos? Once upon a time, the graphic design of the league reflected the zeitgeist of the era, a window into the culture intertwined with the Association at any given time in the ...

The NBA announced that the image of the Larry O'Brien Trophy — the one given to the winner of the finals — will be painted at ...

Basketball fans got what they wanted when they learned that the Larry O'Brien Trophy will officially reappear back on the ...

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and ...

The Houston Rockets are getting an early start on building the anticipating for the 2026-27 NBA season by releasing their new ...