That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

Remember when media was media? Three television networks allowed you to reach 80 percent of the population. The Internet was still a government tool to help fight wars. Media planning was an ...

The ongoing pandemic, political unrest and supply chain disruptions have jarred fashion apparel and beauty retailing while also continuing to feed uncertainty into the market. Most consumers, however, ...

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. Like CoPilot, which Microsoft brands as ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the new secret sauce to guide planning and activation. But the tools to plan campaigns ...

The addition aims to help marketers plan campaigns — and signal the industry that the embattled company is adapting to the current landscape. By Rick Porter Television Business Editor Nielsen says it ...

Warning: Undefined array key "width" in /app/wp-includes/media.php on line 1724 Warning: Undefined array key "height" in /app/wp-includes/media.php on line 1725 Warning: Undefined array key "width" in ...

With the media landscape rapidly changing, I turned to Joanna O’Connell, CMO of MediaMath, a leading independent programmatic company for marketers, to better understand how the shift is impacting ...