The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are teaming up to launch a joint study focused on developing an action plan for supporting the evolution of local TV ...
The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...
In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...
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