New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

BUFFALO, N.Y. (WIVB) — Contrary to popular belief, measuring snow is a science. Going to the nearest pile of snow in your ...

Accurately measuring the snow in your area is a little more complicated than simply stepping outside with the ruler.

EDO, a TV measurement platform provider, has launched EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ ...

Scientists and water managers are adding a new tool to figure out exactly how much snow is held in those mountains, and how ...

2023 was an eventful year in the land of TV ad measurement. Advertisers have grown to expect more tangible results from their TV and streaming ads, rather than just reach and frequency. Programmers, ...

From AR-powered rulers to GPS-based land survey tools, these 8 best measuring apps for iPhone and Android let you measure length, height, area, and even perimeters on the go. Accurate, versatile, and ...

The global measurement instrumentation market is experiencing robust growth, propelled by Industry 4.0, the expansion of ...

Lindsay Okarmus, who works for the Central Park Conservancy, measures snowfall in the park. She loves winter storms.