The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

Join pricing and strategy leaders from ClearDemand, alongside grocery pricing and merchandising leaders, for a practical session on closing the measurement gap, evaluating AI tools with confidence, ...

Fenceline monitoring systems collect environmental data at the boundaries of industrial facilities, allowing air ...

A+E Global Media has struck a new, multi-year deal with Nielsen that will give the company access to the firm's measurement ...

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement ...

Measurement was once again a hot topic at this year’s Skoll Forum; with seven measurement-related sessions over three days, it eclipsed other perennially popular topics like funding and innovation.

When you intervene in a complex system, you have difficult choices to make about where and how to act. We may be fans of impact measurement in the social sector, for example, but what if it ends up ...

The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.— This story first appears at ...