Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In ...
In a perfect world, products gel. For Facebook, achieving a harmony between its buy- and sell-side offerings has propelled its go-to-market strategy. While Facebook’s ad server, Atlas, is its buy-side ...
Yoan Arnstein, head of international for LiveRail at Facebook. Facebook only bought video ad-tech startup LiveRail in July 2014, but it has already become a key weapon in its ad-tech arsenal, ...
Bolt from LiveRail Brings Facebook Back From ‘Dead’ image LiveRail deal Frankenstein for Facebook video content marketing 600x434 You’d be forgiven for thinking Dr Frankenstein had a quota to fill the ...
SAN FRANCISCO, CA--(Marketwired - Dec 3, 2013) - LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, ...