A product line extension is a new product that is slightly different to a company's existing range. An example would be a new pack size of an existing food product line, such as children's breakfast ...

Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

The food and beverage giant is aiming to lean into simpler ingredients and "functional benefits" starting in 2026.

What will they do in the wake of New Line's disappearance? The absorption of the high-powered label into the Warner Bros. fold is triggering a radical shake-up among foreign distributors who had ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...

Preformed Line Products Company’s PLPC third-quarter results reflect headwinds from decreased demand in key segments like PLP-USA. Although international regions like EMEA and the Asia-Pacific posted ...