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"We beat them like a drum" - George Gervin points out to ABA's influence and how it shaped the modern NBA

George Gervin says the NBA’s popularity was saved by bringing in players like him and Julius Erving from the ABA.
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"There are three guys" - Charles Barkley says Michael Jordan, Larry Bird and Magic Johnson are the only legends that transcend the sport

Charles Barkley may be a funny character sometimes, but his respect is hard to earn. In fact, he believes that only three of his fellow NBA legends deserve the utmost respect – Michael Jordan, Larry ...

Larry Bird once revealed why Julius Erving was his most enjoyable matchup in the NBA: "I love to beat him"

Larry Bird opens up about facing Julius Erving, describing how competing against the legendary Dr. J helped him measure his ...
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"Larry and Magic kind of brought the league into prominence" - Dan Shaughnessy on how the NBA went from rags to riches due to superstar appeal

While modern-day fans recognize the NBA as one of the most profitable and commercialized leagues in the sports world, it's important to remember that its rise to global prominence was no accident.