With its latest ‘Propah Lady’ campaign, sportswear brand Puma continues to celebrate and empower women, who are an important consumer segment for the brand. Debosmita Mazumder, Head of Marketing, Puma ...

Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's ...

Women, not just in India, but across the globe have been dealing with gender biases on how to sit, how to talk, what to eat, how to eat and whatnot, since times unknown and their fight for liberation ...

L to R - Dutee Chand,Mary Kom and Anjali Lama Global sports brand Puma has announced a new campaign called 'Propah Lady', which counters the conventional idea of what makes women proper and redefines ...