The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the year. BB-8 Astromech Droid ($90) — Celebrating a Droid Icon - A fan-friendly release that has already hit shelves is the BB-8 Astromech Droid set.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.