“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

MARKING A MILESTONE: Vogue Japan is turning 20 and will mark the anniversary with no less than a Kawaii-themed party during the upcoming Milan Fashion Week. Capping off the first day of shows, on Sept ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

1. Introducing Japanese Fashion, Past and Present -- 2. Lost in a Gaze: Young Men and Fashion in Contemporary Japan -- 3. Boy's Elegance: A Liminality of Boyish Charm and Old-World Suavity -- 4. Glacé ...

Often the perception of Japanese fashion is focused on the outlandish. Imagery of boldly dressed Shibuya teens and collections filled with logo-heavy sportswear gets the bulk of the global attention, ...