As American whiskey sales face pressure, rapper Ja Rule is taking a measured approach to growing his celebrity-backed brand Amber & Opal.

Aisha Atkins, Ja Rule, and Billy McFarland at a 2014 party in Montauk | Patrick McMullan/Patrick McMullan via Getty Images Ja Rule co-founded the festival alongside entrepreneur Billy McFarland, ...

Ja Rule took “Put It On Me” to a whole other level at a recent golf outing. The New York rapper/actor — real name Jeffrey Atkins — unintentionally pelted a bystander with a shanked shot Tuesday during ...

Ja Rule is looking to have a massive 2024. After announcing his forthcoming album, Ja Rule returned to X to detail that he signed a new label deal that could bring in a possible $100 million. “Just ...

DJ Akademiks and Star discuss the ongoing beef between 50 Cent and Ja Rule.

Ja Rule is going to end up beefing with 50 Cent and G-Unit until the end of time. For over 20 years, the Queens rapper has barked back and forth with them to no avail. 50 and the crew beat him ...

Ja Rule received more than a plane ride over the weekend during a flight from San Francisco to New York. The "Mesmerize" artist got into a shouting match with fellow rappers Tony Yayo and Uncle Murda, ...

Ja Rule is frequently associated with Murder Inc. Records, but he was never actually signed to the label. "I took him from $5,000 to $50,000 to $100,000 in six months, and then I took him to $100,000 ...

50 Cent and Ja Rule‘s beef is relentless. In June, the “Candy Shop” rapper called Ja Rule’s entrance to Nelly’s Hot In Herre Festival “stupid.” A few months before that, Ja Rule was trolled with a 50 ...

Ja Rule told Page Six his nemesis 50 Cent is a “clown” and a “troll” in their latest war of words over decades of feuding. Last month, Rule appeared at the 2023 BMI R&B/Hip Hop Awards to perform his ...

Let Ja Rule tell it, and you’d hear that he didn’t lose his bout with 50 Cent. However, hip-hop history and virtually any rap fan have told a much different story. 50 Cent essentially battered Ja into ...

Ja Rule is making it clear that he has nothing to do with the return of Fyre Festival. “I don’t know nothing about it!” the “Always on Time” rapper told People Thursday. “I don’t know nothing about it ...