The rate of pet adoption in the U.S. has slowed in recent years, but the broad industry of pet products and services is nonetheless strong, supported by a remarkably indefatigable market of owners ...

Twitter wants you to remember that there are actual people on the other side of your replies. The company began testing a new feature, dubbed humanization prompts, on Thursday with the goal of ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Petco is once again leaning into the pet humanization trend ...

Sixty-nine percent of Millennials and Gen Z now view their pets as family members. It is a shift that has erased the old, rigid line between animal care and human lifestyle. Historically, our bond ...