Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

You've seen it everywhere — ube flavored pancake mix, mochi and cookies lining the shelves at Trader Joe's. Even your local bubble tea joint is pushing ube lattes, and the artisan donut shop is likely ...