My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

If you don’t know how to fish with poppers and get the most from these lures, now’s the perfect time to learn, as the topwater bite is in full swing and will stay good through summer and into fall.

On paper, explaining how a suspending jerkbait works couldn’t be easier. On the water, getting one to truly suspend is no easy task. All that “suspending” on the packaging of jerkbaits means is that ...

Summer time bass fishing is something everyone loves! In this video, I use my favorite lures for summer pond hopping. The Googan Baits Bandito Bug is a staple in my tackle box all year round! I also ...

Want to level up your fishing game? EBS (Electronic Bait Sound) technology mimics real baitfish sounds to trigger more strikes—and in this video, we put it to the test. From rigging tips to retrieval ...