Hilton has unveiled plans to introduce its Tru by Hilton brand to Vietnam, with the first four of 14 properties set to open in the country, in collaboration with ROX Group. These openings are a part ...

Leading global hospitality company Hilton has announced the opening of the first four of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group (formerly TNG Holdings Vietnam). The new ...

Just a week after announcing plans to bring its luxury lifestyle brand NoMad to Asia Pacific, Hilton said it would introduce its midscale Tru by Hilton brand in the region, starting with Vietnam The ...

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Vietnam is expected to see a surge in merger and acquisition (M&A) activity in the hotel sector in 2026, particularly involving four- and five-star properties in Hanoi and Ho Chi Minh City, industry ...

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