If you’ve ever redone a room in your house and gone to the hardware store to pick out some fresh paint, you know that there’s a lot of different shades of white on the market. Turns out, there’s a new ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

The latest whiter-than-white paint may be a solution to global warming, according to a Perdue University research team. Purdue Professor Xiulin Ruan holds up a square of ultra-white paint his research ...

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White roofs are one of those climate solutions that sound too good to be true. Compared to solar panels and electric cars, painting the roof of a building white is a suspiciously cheap, analog way to ...

With emissions regulations getting stricter and stricter, car companies are constantly looking for new ways to reduce those dirty emissions and make cars better for the environment. One such way to do ...

New research from the Indian state of Kerala by researchers from the Centre for Development Economics, Delhi School of Economics, assesses the impact of applying high-reflective white paint on roofs ...