Heineken 0.0 has emerged as the world's leading non-alcoholic beer brand by identifying consumer needs and addressing the stigma around alcohol-free products.

Add Yahoo as a preferred source to see more of our stories on Google. You may have already felt the vibe shift this festival season towards something new: moderation. It seems like the long-standing ...

Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, according to IWSR. Younger consumers have been drinking less alcohol, fueling the trend. Major ...

Brewing giant Heineken’s advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into ...

AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking habits are changing, so do we still need abstinence months like 'Dry January' and 'Sober October' in the diary to choose non-alcoholic ...

Since the number of non-alcoholic beers has increased, we wanted to see which ones are worth buying, so we sampled a variety ...

By Emma Rumney LONDON, Jan 13 (Reuters) - Whoever Heineken picks to replace CEO Dolf van den Brink from June will be tasked with delivering on a strategy set in October promising higher beer sales ...

Non-alcoholic beer is set to overtake ale as the second-largest beer category by volume in 2025, according to global drinks provider IWSR. The data provider is projecting an 8% growth in the sector in ...

Brewing giant Heineken's advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation ...

Last year, beer company Heineken introduced the Gaming Fridge, a PC with a fridge installed, but now it wants to put the power to get a Heineken 0.0--its non-alcoholic beer--into players' hands with ...

Non-alcoholic beer is on track to overtake ale as the second-largest beer category by volume worldwide this year, according to a new projections from industry tracker IWSR. Stream NBC 5 for free, 24/7 ...