Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center. This change was spotted by ...

Google Ads is rolling out Google AI voice models as a new asset optimization feature for your video ads. This is for your existing Performance Max video ads. Google sent emails to some advertisers ...