Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...