SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

SAN FRANCISCO (Reuters) - Lawyers at a U.S. regulator plan to recommend that the government try to block Google's proposed acquisition of mobile advertising firm AdMob on antitrust grounds, a source ...

Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management. Google’s policy update expands pharmaceutical advertising access in programmatic ...

Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and prescription drug service ads in select markets without Google certification while ...

With the launch of Apple’s own iAd network imminent, Cupertino has chosen to clarify its position in regards to third-party advertisers: app developers are still allowed to pass on certain non-device ...

Moloco, a performance advertising company, has made its Moloco software development kit (SDK) available through Google AdMob bidding and Ad Manager's SDK bidding platforms. In addition, Moloco SDK is ...

AdMob, based in San Mateo, Calif., already serves ads for Apple's iPhone and a variety of platforms, including Google Android-based smartphones. In a blog post, Google said the deal will provide users ...

Google sent an email to AdSense, AdMob and Ad Manager users saying they are "launching support for programmatic bidding on inventory eligible for Limited ads." Limited ads (LTD) give publishers the ...