Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Meta’s AI “push” ads are driving faster growth and better ROAS as Google’s “pull” moat erodes. Read more macro analysis here.
The ad industry spent years debating whether AI would hollow out Google‘s business. Instead, Google handed advertisers an AI ...
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...
Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.
Google said it has a team of thousands of people working to create and enforce its advertising policies at scale. Keerat ...
Microsoft, Google, and OpenAI are each introducing new AI-driven advertising capabilities, from conversational ad formats to ...
In this article and conversation with Google executive Nick Fox, it points to a future where search becomes more useful, more ...
Google blocked 8.3 billion ads in 2025 but suspended fewer advertisers.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are ...
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.
Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search ...