It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

Researchers from Johns Hopkins University have discovered that the Golden Ratio exists within the human skull, putting it in the same category as pinecones, galaxies, and hurricanes—all of which ...