Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, hardware, and a unified gaming ecosystem.

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...

Xbox is undergoing a major reset, shifting from a console-focused brand to a global ecosystem built around several new core ...

Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...

Gamers have long known that their virtual identities can be intrinsically tied to the games they play. As technology has evolved and cross-platform recognition has allowed people to carry their ...

Xbox is scrapping the Microsoft Gaming brand and returning to its original identity under new CEO Asha Sharma, marking a major strategic shift. The move follows years of declining hardware sales and ...

Microsoft has officially retired the 'Microsoft Gaming' brand, reinstating Xbox as the company's gaming identity under new CEO Asha Sharma. The move is part of a broader restructuring that includes ...

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

The post Microsoft Gaming is out, Xbox is in, as brand shifts back to its roots appeared first on Android Headlines.

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced an expanded partnership with Unity (NYSE: U), the world’s leading game engine, to improve ...