Overwolf Ads’ new data product touts its ability to analyze PC gameplay and hardware signals to assist companies hoping to ...

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The conversation includes an overview of Steam's recently outlined advertising ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

In this edition of her weekly column, Shirley Marschall fires up the joystick and mashes the d-pad, as she examines how the latest measurement framework from the IAB Tech Lab can help in-game ...

Amid rumors about possible ads in Grand Theft Auto 6, an executive steps forward to shed light on the developer's approach to ...

Want your advertisements to be seen? Go after mobile gamers. According to a new study, over 50 percent of highly engaged mobile gamers are willing to watch video ads, complete surveys, or install apps ...