Attracting new customers is always a complex task, particularly for companies that sell products where the competition is strong and that compete heavily on price and value-added issues. This article ...

The traditional funnel breaks down because too many firms keep pushing for interest before they've shown real understanding.

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Whether you have a brick-and-mortar or online business, you must attract visitors and convert them into customers. This means you need a robust sales strategy. Most small business owners use the sales ...

When it comes to learning about a new brand or service, the vast majority of modern customers want visual content. In fact, a whopping 91 percent of audiences today seek out visual content in their ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...

Sang Won Han, an Assistant Professor of Sociology at Sungkyunkwan University (co-first author), in collaboration with Shinjae Won, an Associate Professor of Management and Strategy at Ewha Womans ...