Once you throw two specific ingredients together, it doesn’t take long until you have the finished product--slime.

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

When you’re cooped up inside, there are only so many things you can do to keep the kids entertained. From books to movies and games, they can get tired of those things pretty quickly. However, DIY ...

ATLANTA, Dec. 13, 2019 /PRNewswire/ -- Elmer's® partnered with digital content creators to complete epic slime challenges in the "Elmer's What If?!" campaign. As a culmination of this successful 2019 ...

Has a kids crafting craze brought glue makers to their knees? Parents across the country are reporting a shortage of glue in stores and many are naming the simple, do-it-yourself "slime" as the ...