'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...
Taste of Home on MSN

What Is Elf on the Shelf, and How Does It Work?

This little elf is winning over families' hearts across the world. But, you may find yourself asking, how does Elf on the ...
ABC7

If your 'Elf on the Shelf' didn't move, this might be why

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...
Mod Moms Club on MSN

How to introduce Elf on the Shelf to your kids for the first time this holiday season

Every year, millions of families around the world take part in the Elf of the Shelf tradition.  And thousands - if not ...
KY3

Real-life Elf on the Shelf spotted around town

TROUTMAN, N.C. (WBTV/Gray News) - A real-life Elf on the Shelf has been spotted around a town in North Carolina. Dale the elf has been busy this holiday season, visiting places around Troutman, North ...
KENS

Real life 'Elf on a Shelf' spotted in North Carolina

TROUTMAN, N.C. — A real-life "Elf on the Shelf" has been spotted in various spots around the town of Troutman, North Carolina this holiday season. So who is he? His name is Dale. He works for the town ...

The Elf on the Shelf Celebrates Its 20th Anniversary with a Stunning Limited-Edition Set Featuring Over 4,500 Swarovski Crystals

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...