America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

In its first Super Bowl campaign, Duracell relies on beefcake to push its "Built Different" campaign. “Duracell is using the Big Game to introduce their new spokesperson, the Duracell Scientist, to ...

Tom Brady built his reputation through the Super Bowl. He won more of them than anybody else. Ten times he made it to the NFL's big game, winning a record seven times, and he was almost always the ...

Not only is Duracell Built Different, but their Sponsorship of the Formula 1 Las Vegas Grand Prix DRS Zone is too. In Las Vegas, everything is bigger, better and yes…different. So, when the Formula 1® ...

Duracell has filed a lawsuit against Energizer. The battery companies are battling over Energizer’s claims that its Max batteries last 10% longer than Duracell. Duracell, which is owned by Berkshire ...

As the Official Power of Inter Miami CF, Duracell brings the most trusted battery to the game, powering high-tech player equipment, stadium phone chargers, heart monitors and more (Graphic: Business ...