Even though Texas vs. Oklahoma State was supposed to be the big draw, the main event of the 2023 Big 12 Championship Game turned out to be the Dr. Pepper Challenge during halftime. The two students, ...

The Dr. Pepper challenge during Saturday's Big 12 championship game featured an instant classic, as two college students duked it out for the $100,000 tuition prize. Since Texas was clobbering ...

The Dr. Pepper Challenge is a weirdly beloved college football institution. At halftime of the biggest postseason games of the year, two college students will attempt to throw footballs into holes in ...

During halftime of the Pac-12 Conference Championship Game between Washington and Oregon, Dr. Pepper hosted a throwing competition with the winner receiving $100,000 in tuition money. And while that’s ...

Dr. Pepper may have to check with the replay booth following their popular halftime challenge at the Big 12 title game today. It was an epic battle at AT&T Stadium, as both contestants had to go all ...

At halftime of this weekend’s conference championships, Dr Pepper will give a handful of lucky college students the chance to win enough tuition cash to make a decent dent in their educational costs ...

A "stunning" ESPN sideline reporter had everyone's attention during the Dr. Pepper Halftime Challenge. Ashley ShahAhmadi has ...